Author Archives: Jessica Wiener

Creative lip balm packaging has become one of the most fail-proof ways to break into the heavily-saturated lip balm market. While unique lip balm packaging has been the standard for novelty items commonly flaunted by pre-teen girls, the following companies have quickly learned that creative packaging is also the key to winning over mature beauty buyers. Look at these unique products turning heads today:

TonyMoly Petite Bunny: Known for unique packaging, TonyMoly recently released six scents in these adorable bunny-shaped applicators. The bunnies’ unique facial expressions based… Read the rest of Creative Lip Balm Packaging

Creating an eye-catching label is important for many reasons, but one may be often overlooked. Have you thought of creating visually exciting can labels that are geared towards the visually impaired? The fact is people with vision problems often put down products that they have difficulty reading.

It’s not always the graphics that can have an impact on your potential customers; it just may be the style and size of your text. Let’s face it, the information you are displaying is just as important as the branding images you use. With the increased awareness of nutritional and ingredients in food people are looking for prominent displays of quality. There is a definite concern from people who wear glasses and have issues with small print on labels.

They look for those that are easier to read. I have even read a blog where the writer had expressed the desire to petition supermarkets to mandate more reader friendly text!  Some things to consider when designing your labels might be the positioning of the text, choosing a bright or flashy color, and most importantly the SIZE.… Read the rest of Designing Eye-Catching Labels for the Visually Impaired

Counterfeit Pharmaceuticals

Counterfeit pharmaceuticals are a significant health concern worldwide. The Internet is a principle outlet for sales of counterfeit medications, which offer significant savings over drug store prescriptions. The World Health Organization (WHO) estimates that more than half of the medications obtained from illegal websites that do not publish their physical addresses are counterfeit.

However, the problem is even more pervasive. Organized counterfeit pharmaceutical rings target impoverished people in emergent economies whose lives depend on medications that they cannot afford. Hot spots for distribution of illegal medicines include India, Africa and Latin America.

WHO identifies illicit medications as spurious/falsely-labeled/falsified/counterfeit (SFFC) substances. SFFC products range from therapeutics for life-threatening diseases to over-the-counter remedies such as antihistamines. They may contain no active ingredients or too many. In either case, they can be life-threatening so the pharmaceutical label must be thoroughly inspected.

The Dangers Associated with Illegitimate Medicines

According to Interpol, “criminal networks are attracted by the huge profits to be made through pharmaceutical crime.” However, this huge illicit gain means significant losses to legitimate drug companies in terms of reputation, revenue, and return on their investment in research and development.… Read the rest of High-Tech Pharmaceutical Labeling Best Hope for Combating Counterfeit Market

Unless you spend a lot of time reading Wine Enthusiast Magazine, you may not know exactly what you’re looking for when you need to make a wine purchase. If this is you, you are in good company. A  lot of casual wine drinkers are choosing wines based on the packaging design.

Labeling and packaging designers are, of course, keyed in to this common conundrum and are addressing it with unique wine packaging such as eye-catching wine labels. This makes choosing a wine not so much a chore as a foray into fun. We have put together a top ten list of the most unique packaging and labeling options we’ve run across recently. Whether you are a veteran packaging designer seeking fresh inspiration, or are a little nervous about choosing a bottle of wine for a dinner party, we think you’ll enjoy learning about these fun trends:

1. Reuse, Recycle and Refurbish: This greenie labeling concept appeals to environmentalists and crafters alike. Each bottle includes a hang-tag with instructions for re-purposing the wine bottle after the goods are gone. Using taper candles, you can turn your empty wine bottles into Italian-style mood lighting.

2. Fine Wine Art: If only Andy Warhol were around to see it. One of the hottest winery trends on tap is commissioning contemporary art for the wine label. If the best sellers are any indication, bold colors and cartoon-like, bustling scenes have proven to garner the most attention.… Read the rest of Top 10 Wine Packaging & Labeling Ideas | 2 Comments

image: http://www.product-girl.com

Packaging is more than a container. In many cases, it has a decorative function beyond the life of the product. This is a concept that was popular with Avon bath and body products in the 1950s. This packaging angle was heavily exploited in the following decades, and glass Avon bottles became collectible items. While most bed and bath packaging today is not intended to be collectible, form is definitely as important as function.

Plastic packaging is the most practical option for products… Read the rest of Effective Design For Bath and Body Product Labels

As the world’s resources are depleting and harmful emissions are rising, it is important for businesses to rethink their production and packaging practices. To improve the green image of a business, there are many ecofriendly packaging methods that can be implemented.

1. According to “Branching Out,” an IPM newsletter for trees and shrubs, the Forest Stewardship Council (FSC) set up a program that “aims to set a worldwide, common set of principles for certifying well-managed forests.” Materials from these forests are given a “green certification,” and… Read the rest of 10 Environmentally Friendly Packaging Practices | 1 Comment