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Lightning Labels Blog

Author Archives: Christy Correll

About Christy Correll

Christy Correll+ has been with Lightning Labels since 2009, where she is responsible for driving online sales. In addition to search marketing and social media, Christy is passionate about social justice, live music, and the Colorado lifestyle.

Make Earth Day Every Day: Choose Sustainable Materials for Your Product Labels

Biostone is a label material made from rocks, not trees

Lightning Labels offers several sustainable label materials, including BioStone. It is a stone paper that is fully compostable.

Celebrating Earth Day this Sunday? Great! We are, too — and every day — here at Lightning Labels. Just a few years ago, we unfortunately could not say this. There were very limited “eco-friendly” label material options available at that time, and those that existed did not meet our stringent guidelines for quality.

Today, though, we are proud to offer a full lineup of sustainable label materials. Check them out:

BioStone
Made from stone, not trees
Fully biodegradable and compostable
Strong and durable
Water resistant
Excellent ink adhesion properties… Read the rest of Make Earth Day Every Day: Choose Sustainable Materials for Your Product Labels

Q&A with Lip Balm Maker Gettin’ Lippy

Lip balm company Gettin' Lippy's official logo and tag line

This month’s Customer Spotlight is on Gettin’ Lippy, a company that makes lip balm tubes that snap apart to reveal multiple flavors. Lightning Labels conducted the following interview with company owner Bri Silver.

Gettin' Lippy's unique lip balm tubes snap apart to reveal multiple flavors

Gettin' Lippy's unique lip balm tubes snap apart to reveal multiple flavors.

Lightning Labels: There are a lot of lip balms on the market. What makes yours different?

Gettin’ Lippy: Ours has at least 2 flavor options in every tube. Most of our tubes offer three flavors in every tube, but we have also put more flavors than that in one tube. It just depends what our customer wants and needs!

How did your business get started?

I was tired of buying lip balms that didn’t work, meaning they would either make my lips worse or wouldn’t do anything for my lips to be smooth. I also hated that if I bought a lip balm and didn’t like the flavor, that I would throw the whole tube away. I wanted a tube with more than one flavor so that if you didn’t like one flavor, you could keep the tube since it had other ones. So you might use it up just to get to the next flavor, or you could snap that layer of flavor off and go onto the next flavor!

Where do you draw inspiration for your products?

I really like feedback from my customers. The flavors they ask for are flavors that I try to incorporate into my lip balm combinations. I also have two boys and they are very honest about what they think about the flavors I should put together. They help me out a lot!

Would you like to tell us a little bit about how your business operates?

Right now, I am the only one besides my sons that works at Gettin’ Lippy. I believe that will be changing very soon, but for now I do it all  — including packaging, taking orders, marketing, stocking supplies, and shipping!… Read the rest of Q&A with Lip Balm Maker Gettin' Lippy

Attention Designers: Final Week to Register for Nation’s Top Packaging Design Competition

Logo for the Dieline Package Design Awards 2012

It's not too late for talented packaging designers to register for a chance to win a coveted Dieline Award. Hopefuls must hurry, though! Registration closes April 2.

Packaging designers have one more week to register for The Dieline Package Design Awards this year, the most prestigious competition of its kind in the US.

Thirty-eight winners across 12 different categories will be awarded a 1st, 2nd, or 3rd place Dieline Award, and… Read the rest of Attention Designers: Final Week to Register for Nation's Top Packaging Design Competition

Happy St. Patrick’s Day to the World’s Most Famous Beer Labels!

 

Pint of Black and Tan made from Guinness stout and Harp ale

Pint of Black and Tan made from Guinness stout and Harp ale (Source: Discover Irish Drinking http://www.wix.com/emu69emu/discover-irish-drinking/cocktails)

Even if you don’t drink beer, you probably recognize the iconic harp printed on Guinness and Harp labels. What you might not know is the inspiration behind the logo.

Many people who visit Ireland make a pilgrimage to Dublin’s Trinity College Library to view the Book of Kells. I know that’s why I went there, back in my college days. In addition to the Book of Kells, the library also houses a number of other Celtic artifacts, including the harp of Brian Boru. Because the line to see this harp happened to be much, much shorter than the Book of Kells, I ended up seeing it as well.

Believed to have been crafted in the fourteenth of fifteenth century, the harp didn’t really belong to Brian Boru, the last High King of Ireland whose rule ended in 1014. It was a Gaelic harp,  Ireland’s national symbol of unity.

Even though my college trip to Ireland was just a few years ago *cough, cough*, I don’t remember much else about it except that I thought it had very graceful lines. Oh, and I really, really wanted to play it. Magically, since I have never touched a harp in my life.

After viewing the harp of Brian Boru, my friends and I hopped on a bus to the Guinness factory.

Q&A with Xander Oxman, Founder of Club W

This month’s Customer Spotlight is on Club W. Lightning Labels conducted the following interview with Xander Oxman, Founder of the San Francisco based, members only site for wine lovers. 

Lightning Labels: I understand that Club W is a members only website for wine lovers. Who can join Club W, and what benefits do they receive?

Club W: Club W memberships (we call them experiences) start at $39/month for 3 bottles of wine (and shipping is free!). Members register at our site (www.clubw.com), take a short palate profile quiz, and then get wine recommendations each month from a curated selection of excellent, small production wines. Members can go with our recommendations or choose their own bottles.

How did Club W get started? What is the inspiration behind it?
The three founders of Club W (we’re in our late 20s/early 30s) all love wine but didn’t like the pretentiousness and pomposity that sometimes came along with it. We thought there had to be a better way to discover, learn, share and buy great wine.

What are QR codes, and why do you put them on your wine bottle labels?
QR codes are similar to bar codes but they are more easily readable by smart phones. The QR codes on our bottles give users a quick and easy way to watch our videos about the wine they’re about to enjoy, learn about food pairings, rate it, even order more bottles, all right from their device.

What does the Club W website sell?
We actually don’t sell anything. We connect consumers with winemakers and importers and facilitate the transaction between them. The wines on our site are all carefully selected for quality, diversity and value. A lot of the bottles we feature are produced in such limited quantity that they never show up on retail shelves.

Club W has its own curators, correct? Would you mind sharing a little about who they are and what they do?
They are food and wine personalities including sommeliers, wine-makers, restaurateurs … they’ve worked with some of the best restaurants in the country and all share a love of educating and helping people expand their horizons without ever being snobby about wine.… Read the rest of Q&A with Xander Oxman, Founder of Club W | 2 Comments

Notice: Lightning Labels Office Closed This Afternoon Due to Inclement Weather

Our office is closed this afternoon due to inclement weather conditions. If you need to get a quote or place an order, though, no worries! Our custom labels website is open 24-7 … through rain, through sleet, and through lots and lots of snow (like we have here in Denver today.)

The office will resume normal business operations at 7 am Mountain Time on Monday, February 6… Read the rest of Notice: Lightning Labels Office Closed This Afternoon Due to Inclement Weather