This month’s Customer Spotlight is on Club W. Lightning Labels conducted the following interview with Xander Oxman, Founder of the San Francisco based, members only site for wine lovers.
Lightning Labels: I understand that Club W is a members only website for wine lovers. Who can join Club W, and what benefits do they receive?
Club W: Club W memberships (we call them experiences) start at $39/month for 3 bottles of wine (and shipping is free!). Members register at our site (www.clubw.com), take a short palate profile quiz, and then get wine recommendations each month from a curated selection of excellent, small production wines. Members can go with our recommendations or choose their own bottles.
How did Club W get started? What is the inspiration behind it?
The three founders of Club W (we’re in our late 20s/early 30s) all love wine but didn’t like the pretentiousness and pomposity that sometimes came along with it. We thought there had to be a better way to discover, learn, share and buy great wine.
What are QR codes, and why do you put them on your wine bottle labels?
QR codes are similar to bar codes but they are more easily readable by smart phones. The QR codes on our bottles give users a quick and easy way to watch our videos about the wine they’re about to enjoy, learn about food pairings, rate it, even order more bottles, all right from their device.
What does the Club W website sell?
We actually don’t sell anything. We connect consumers with winemakers and importers and facilitate the transaction between them. The wines on our site are all carefully selected for quality, diversity and value. A lot of the bottles we feature are produced in such limited quantity that they never show up on retail shelves.
Club W has its own curators, correct? Would you mind sharing a little about who they are and what they do?
They are food and wine personalities including sommeliers, wine-makers, restaurateurs … they’ve worked with some of the best restaurants in the country and all share a love of educating and helping people expand their horizons without ever being snobby about wine.… Read the rest of Q&A with Xander Oxman, Founder of Club W | 2 Comments