Lightning Labels Blog

Posted by Peter Renton on December 7th, 2009

Back in August we wrote about Package Design Magazine's Makeover Challenge for Casa Visco sauces. Well, the votes are in and a winner has been selected. Estudio Ray, a boutique design studio in Phoenix received the most votes with their packaging makeover featured above. As you can see they created unique product labels in glass containers with a metal clamp - they are certainly eye catching designs.

Package Design Magazine enlisted the services of Hotspex, a research company, to confirm the results of the reader survey with actual consumers. Interestingly, Studio Ray's designs also came out on top in almost all categories in these tests. The Casa Visco brand of sauces now has some powerful research to justify their packaging makeover.

You can read the full article here. It includes some fascinating research that will help anyone who is thinking about conducting their own packaging makeover.

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This entry was posted December 7th, 2009 by Peter Renton and is filed under Packaging Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Package Design Magazine Makeover Challenge Winner”

1. product package design says:

   December 20, 2009 at 11:54 pm

   Looks great!!
2. Custom Logo Design says:

   January 13, 2010 at 11:31 pm

   yup, the design is good.