Lightning Labels Blog

Posted by Peter Renton on June 22nd, 2007

The maximum size label that we have been able to produce here at Lightning Labels is 11" x 17". However, this week we had a request for a 22" long label. After a bit of research we realized that if we split the label art in two then we can quite easily create a label that is 22" long. I took a look at the final result and you had to look very closely to see the break in the artwork.

Allow to me explain a little about how this all works. The HP-Indigo digital label presses print in a series of frames that are approximately 17" long. The label material is run through the press and one frame is laid down at a time. The printing press is quite precise, so it knows exactly where the last frame ended when it goes to print the next frame. So with a 22" long label we print half of the label at the bottom of frame one and then the second half at the top of frame two and bingo - it looks like one long label.

Unfortunately die cutting labels this long is not possible. We can slit along the length of the label, but for the width we can't diecut a label that is longer than 17". So while we are happy to print a long label for you, the labels will have to be hand cut once they are printed.

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This entry was posted June 22nd, 2007 by Peter Renton and is filed under Custom Labels. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.