Custom Labels Help Light Sales Charts Ablaze
People are increasingly staring at custom hot sauce labels whenever they open their pantries. Over the past decade, hot sauce has gone from being a relatively niche condiment to by the far the most popular one in the United States. Quartz reported earlier this year that the United States hot sauce market has actually grown more than 150 percent since 2000, which is more than several other leading condiments combined.
The big game-changer has been millennials’ affinity toward spicy food, most notably (but not limited to) buffalo wings. They love a couple of dashes of hot sauce on whatever they eat. Matt Hudak, a U.S. food industry expert, also told the news source the increased diversity in American culture has also led to more hot sauce popularity – Latino and Asian dishes make heavy use of hot sauce. People love to try new things, and it seems spicy food is the flavor du jour.
Capturing Customer Interest with Spicy Product Labels
Whether a company has been producing hot sauces for decades or it’s a new startup hoping to ride the popularity wave, unique product labels are key to standing out on store shelves. This is particularly the case when it comes to hot sauce, as these product labels tend to naturally be pigeon holed into certain design elements.
Hot sauce labels tend to make use of fiery hues, notably red and orange. It is generally easy to recognize hot sauce on store shelves because of this – when there are a number of red labels on bottles containing red liquids, that likely means shoppers are walking by the hot sauce aisle. Additionally, many labels share specific visual cues, such as a picture of a fire, thermometers that are close to full or pepper imagery.
On the one hand, it is always important that consumers can easily identify products on shelves – that is why many manufacturers use similar packaging for their products. However, there is always some room to play within these design elements to create a truly unique product label that helps catch consumers’ attention.
For example, many designers use complementary colors as a way to give their designs a striking look. In the case of hot sauce, that may mean using green on label edges or on the cap as a means of creating an interesting visual contrast. Simple touches like this can go a long way in getting people to do a double take as they walk by.
Hot Sauce Labels Should Feature Warning as Well
While most people understand what they are getting themselves into when they buy hot sauce, manufacturers should still consider warnings on hot sauce labels. This could help eliminate any potential misuse or avoid any lawsuits from people who improperly use hot sauce.