Celebrate Your Club with Customized Sticker Decals

Cultivating a sense of community and camaraderie is a powerful thing, and custom decals can help.Show Your Pride with Club Stickers

Whether you run a sports team, a society of “Star Trek” aficionados or anything in between, there’s one thing your members are likely to embrace with open arms: club stickers. Everyone likes to be part of something bigger than themselves, and custom decals are a great way for people to proudly declare their allegiance to your group via everything from paper folders to car windows.

Sometimes, a club owner may avoid looking into the option of creating customized sticker decals because he or she believes the organization’s membership is too small to warrant the associated production expenses, but that isn’t the case. Lightning Labels offers professional, short-run roll stickers that can be printed in whatever quantities you’d like at a price that’s financially viable and well within your budget.

Explaining the Decal Printing Process

So, after you submit a design, what’s the next step in the decal printing process? To ensure you’re totally happy with your stickers before you place your final order, Lightning Labels will provide you with press proofs at no extra charge. If time is of the essence, we can accommodate you by offering proofing via electronic PDFs. After you confirm everything is exactly how you envisioned, it’s time to print. Typically, you can expect us to turn around most customized sticker orders in 48 to 72 hours following digital printing press approval.

Say your club meets on a weekly basis – one week, you can pass around the press proofs so everyone can weigh in on the design, and by the next week, you’ll be able to distribute the decals themselves.

Why Splurge on Custom Decals?

As we noted above, cultivating a sense of community and camaraderie is a powerful thing. There are many ways to make people feel as if they’re part of something special, from full-on uniforms to custom decals. If you want the members of your club to feel united without breaking the bank, Lightning Labels has you covered. We can print almost any kind of customized decals you can imagine, ranging in shape, size and material. Want a glossy and durable finish? We’ve got it. Prefer an old-world look and feel? We can do that too. Place an order today and get ready to see what a huge impact something as small as a custom decal can have on your team spirit.

How Custom Food Product Labels Can Compete with National Brands

When shoppers are scanning grocery shelves, independent product labels might actually have an advantage over the packaging used by national brands.How Do Independent Product Labels Square Up Against Those of Big Brands?

When shoppers are scanning grocery shelves, brand awareness can be a major contributor in terms of which items they pick, but independent product labels might actually have an advantage compared to the packaging used by national brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual suspects with their well-known labels – and sometimes, an unfamiliar company name or packaging design turns out to be just the ticket for companies that are eager to set their products apart from the pack.

The Effect of Small Production Labels on Customers

Typically, small production labels are associated with small businesses. According to the United States Small Business Administration’s Office of Advocacy, small businesses – defined as enterprises with a workforce of fewer than 500 people – made up 99.7 percent of employer firms in the nation in 2014. Given a statistic like that, chances are good that almost every shopper who walks down the aisles at the grocery store knows someone who works for a small business, is personally employed by such an enterprise or perhaps even owns one.

So, what does this mean in terms of the effect that small production labels have on consumer choices? When a customer comes across an item with a custom label, he or she is likely to infer that it was produced by a small business as opposed to a big-name corporation. As a result, the shopper may be more amenable to the idea of giving the unfamiliar product a try. On a retail playing field that pits small enterprises’ offerings directly against those put out there by the big guys, many people are inclined to root for the underdog, which is great news for companies that use independent product labels.

Make Sure Custom Stickers and Labels Look High-Quality and Professional

The wares sold by small businesses may have a certain appeal to them, but if the custom stickers and labels on these products leave a lot to be desired, that could be a turnoff for customers. After all, cheap-looking packaging doesn’t exactly reflect positively on the quality of the food inside the box, bag or jar.

With this in mind, how can small enterprises go about striking a balance in terms of leveraging custom labels that both set them apart from larger brands and assure shoppers that their products are up to snuff? Lightning Labels can help. Thanks to our state-of-the-art HP digital label printing technology, the stickers and labels that adorn your products will look as good as – if not better – than those of major national brands.

Add this to the fact that your company’s name and logo are probably unfamiliar to consumers, which will likely pique their interest, and before you know it, your items will be in shoppers’ carts and rolling along the conveyor belt at the register.

4 Aspects to Consider When Creating Custom Product Labels

Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. So, You’re in the Market for New Labels…

Whether you’re debuting a never-before-seen product or simply think it’s time to give your current wares a fresh lease on life, creating new labels and stickers is a great way to attract consumers’ attention and differentiate your offerings from those of your competitors. This rule holds true whether you sell wine, beer, hot sauce, bath and body items, nutraceuticals, food products…the list goes on.

When it comes to producing high-quality, vibrant, durable labels, Lightning Labels has you covered – but before you’re ready to print your new packaging, you need to come up with an eye-catching and informative design.

Make Your Custom Labels the Best They Can Be

Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. A label seems like such a small part of a product, but don’t be fooled – it’s actually a crucial marketing component that can make or break the success of your brand. Take these aspects into consideration to ensure your custom label designs are the best they can be.

1. Theme
The theme of your label should correspond with the tone of your overall messaging. Do you position your brand as casual and fun? Chic and modern? Classic and vintage? Make sure your label echoes this.

2. Readability
The effort you put into carefully crafting a witty product tagline and simple yet attention-grabbing company logo will all go to waste if your labels are illegible. Select an appropriate font, text size and color combination to highlight your design rather than obscure it.

3. Size, Shape, Material and Finish
It’s easy to get so caught up in the design of a label that you forget to think about its size, shape, material and finish. Due to the shape of wine bottles, go with portrait orientation rather than landscape. If you sell candles, your labels should be made of flame-resistant material. For bath and beauty products likely to be kept in close proximity to tubs and sinks, water-resistance is important.

4. Information
Good design is vital in terms of attracting attention to your products, but don’t forget to include the relevant information on your labels as well. Is there room for your company’s contact information, the item’s barcode and the list of ingredients? These are non-negotiables that the design needs to incorporate.

What’s the Next Step for Your New Product Labels?

Once you’ve come up with a label design that’s legible, fits your overall brand messaging, includes all necessary information and is an appropriate size, shape, material and finish for the type of product you’re selling, it’s time for Lightning Labels to take over. Thanks to our state-of-the-art digital technology, customers won’t be able to tell the difference between the custom labels on your products and the packaging of major national brands. Between your top-notch design and our high-quality printing, you can be confident your products will catch shoppers’ attention.

 

Use Labels to Promote Heart-Healthy Nutrition During American Heart Month

American Heart Month is prompting many people to pay closer attention to food labels.Clear Food Labels Are Especially Important During American Heart Month

February is American Heart Month, so it’s likely that a number of shoppers will be paying more attention than usual to food labels while browsing at grocery stores over the next couple of weeks. For some consumers, the heart-healthy behaviors they adopt during February will stick after the month draws to a close and they’ll develop more long-term commitments to checking lists of ingredients before placing products in their carts.

So, how should people in the food and beverage industry respond to shoppers’ American Heart Month-fueled inquisitiveness about what goes into the items they’re considering buying? Two words: clear labels.

In order to attract the attention of consumers browsing the aisles, the stickers and labels on your products need to set your items apart from the rest. That often means coming up with a unique and eye-catching design, but the artwork on your packaging shouldn’t come at the expense of imparting clear nutritional information to shoppers. After all, piquing consumers’ interest is only the first step of the purchasing process – if the list of ingredients is too small or the printing is low-quality, customers may pass over your offerings in favor of a competitor’s more clearly marked wares.

Heart-Healthy Labels Can Help Your Products Stand Out From the Crowd

Heart disease is the leading cause of death for Americans, and people who want to lower their risk of developing the condition typically begin by reducing their sodium intake, cutting down on sugary snacks and decreasing the amount of trans fats and saturated fats in their diet – so you can be sure they’ll be on the lookout for healthy labels.

If your products are low in sodium, low-fat, sugar-free or fat-free, be sure to declare this loud and proud on your packaging. Shoppers who don’t have the time or patience to scan ingredient lists will be more likely to choose your offering over a competitor’s if you incorporate information about its heart-healthy status into the design on the front of the label, rather than relegating this important detail to the full list of ingredients on the back.

Product Labels Are A Crucial Part of Consumers’ Healthy-Eating Efforts

Customers’ desire to know exactly what’s in the food and beverages they consume has prompted a number of restaurants and other eateries to emulate product labels by posting nutritional information on their websites and listing calorie amounts next to items on menus and in display cases. Many have elected to take this step voluntarily, but those that haven’t will soon be required to under the menu labeling law. According to the U.S. Food and Drug Administration, “restaurants and similar retail food establishments covered by the menu labeling final rule will have one year after the menu labeling final rule publishes December 1, 2014, to comply with the rule’s requirements.”

Promote Your Brewery with Standout Beer Bottle Labels

What qualities make for great beer labels?For Bottle Labels, Competition is Fierce

Certain beer brands are as renowned for their bottle labels as they are for the taste of their brews. Consider Rogue Ales’ distinctive historic and occasion-themed stickers, Anchor Steam Beer’s hand-drawn motif (with, of course, the company’s namesake anchor front and center) and Magic Hat’s trademark psychedelic designs. In short, if your brewery wants to attract attention from shoppers at retail locations, you’ll face stiff competition from rival drinks.

The Ingredients of Standout Beer Labels

So, what qualities make for great beer labels? To enjoy optimal results, you need to find a balance between attracting consumers’ attention and getting across all the information they’re looking for in a format that’s as easy to digest as the beer itself.

In this sense, coming up with a solid sticker design is a two-step process: First, reel in shoppers with an eye-catching design, then impart everything they need to know within the time span of a casual glance. If you fall short during the first part of the process, they’ll never make it to Step Two. Fail to provide all the relevant details in a sufficiently streamlined manner, and they’ll lose interest.

Take Your Home Brew Label to the Next Level

Home-brewing is a labor of love, and a home brew label design should reflect that. All too often, however, delicious home brews get overlooked due to lackluster labeling, but Lightning Labels can change all that. We offer a range of different finishes – a high-gloss finish, a matte finish and old-style textured paper – and provide the option of wraparound labels or separate stickers for the back and front of the bottle according to your preferences.

Whichever choices you select, you can rest assured that the printing will be high-resolution and of great quality, so the colors of your carefully chosen design will truly pop.

Give Off A Professional Vibe With High-Resolution Quality Labels

Quality labels can make one product stand out above the rest.Don’t Let Limitations Compromise Your Custom Labels

Small-business owners and hobbyists who sell their products on the side typically don’t need an enormous quantity of custom labels, nor are they working with the seemingly unlimited budgets enjoyed by their larger competitors. Limiting factors like these often result in entrepreneurs taking DIY approaches to packaging that may leave their wares appearing a little lackluster on the labeling front.

Whether consumers are browsing shelves in-store or meandering past stalls at their local farmers market, good-quality, high-resolution labels will always stand out above the rest. With this rule in mind, traveling down the DIY path could put sellers at a disadvantage. After all, despite the old adage, people do judge books by their covers – and products by their packages.

Skimping on Custom Stickers Could Disengage Consumers

Sometimes, entrepreneurs try to keep the designs of their custom stickers as simple as possible so the associated printing costs don’t spiral out of control, but taking this approach – however thrifty it may be – could turn out to be a mistake. Craft beers in particular are known for the unique, detailed and sometimes whimsical illustrations that adorn their labels, so brewers who drop the ball in this regard should be prepared to see a negative effect on their sales.

Last year, Creative Bloq showcased some of the most original craft beer labels out there. These included cats, robots, donkeys and daisies (in the case of Chicago-based Half Acre Beer Company), fairytale-esque offerings befitting of the Grimm Brothers Brewhouse name and the legendary Lucha Libre wrestler masks translated into sticker form for Mexican craft beer Cerveceria Sagrada.

With such stiff competition out there, why sell yourself short just to save a buck?

Quality Labels, Low Prices

With Lightning Labels, you can get the best of both worlds: quality labels at an inexpensive price, in as large or small a quantity as you need. Whether you’re in the market for craft beer and wine labels, bath and body product stickers or even lip balm packaging, Lightning Labels can deliver a professional-looking result without breaking the bank. If you need to meet a deadline, that’s no problem either, as our typical turnaround time is between 48 and 72 hours.

Personalized Wedding Favors Will Help Guests Remember Your Big Day

If you're looking for a way to separate your wedding from the rest, consider favor stickers.Make Your Wedding Stand Out with Favor Stickers

If you’re looking for a way to separate your wedding from the rest, consider favor stickers. According to the latest statistics from XO Group, which created well-known wedding website TheKnot.com, couples are spending more per guest in order to create an experience to remember. In 2013, nearly one-third of the 13,000 brides and grooms who took part in XO’s annual Real Weddings Study reported providing “additional guest entertainment.” That being said, don’t think you have to break the bank with expensive pre- and post-ceremony events to make your wedding stand out from the crowd – a small yet meaningful touch like affixing custom labels to favors can also do the trick.

Wedding Favor Stickers Tie Into Rising Personalization Trend

Couples who are eager to inject their personalities into their weddings hardly represent a new trend, but this kind of personalization is on the rise, and can be seen in everything from wedding favor stickers to signature cocktails. According to the Real Weddings Study, now more than ever, couples want to offer a unique guest experience that truly reflects who they are. Some of the most common means of achieving this aim are:

  • Offering signature wedding cocktails: One in five couples did this in 2013, compared to just 12 percent in 2008.
  • Hosting interactive food stations: These were seen at 15 percent of weddings in 2013, a modest rise from 13 percent in 2010.
  • Inviting a family member or friend to officiate: Fewer than two-thirds (57 percent) of couples hired a professional ceremony officiant to oversee their ceremonies in 2013.

Wedding cocktails, food stations and non-standard officiants certainly help events stand out, but while they make great memories, these aspects aren’t something that can be taken home by guests and kept for years to come. On the contrary, wedding favor stickers fit the bill perfectly.

You Can’t Have Wedding Favor Stickers Without Wedding Favors

If you’re sold on the idea of wedding favor stickers but aren’t sure which wedding favors to go with, your event type can help narrow the field. Will your wedding be a classy, elegant affair? Bottles of wine with custom labels could serve as perfect take-home gifts. Are you planning a more casual beach ceremony? Lip balm with you and your new spouse’s names printed on the container is a perfect choice.

3 Tips for Labeling Your Bath and Body Products

A nice, long bath represents a well-deserved and restorative treat any time of year, whether it's snowing outside or the sun is beating down on your bathroom window.Cosmetic Labels Should Change With the Seasons

The bold, vibrant hues on your cosmetic labels that were responsible for grabbing shoppers’ attention in the summertime are unlikely to have as positive an effect in the bleak midwinter. Why? Consumers aren’t exactly looking for bright colors to complement their summer glows at this time of year – they’re more preoccupied by the basics, such as making sure the cold doesn’t dry out their skin or chap their lips. With this in mind, consider using restorative colors like soft, warm pastels to catch customers’ eyes in the winter months and set your products apart from the rest.

Luxury is the Name of the Game with Bath and Body Labels

In contrast to their cosmetic equivalents, bath and body labels aren’t too seasonally sensitive. Think about it: A nice, long bath represents a well-deserved and restorative treat any time of year, whether it’s snowing outside or the sun is beating down on your bathroom window.

So, how can the labeling of these kinds of products best get across the idea of luxury and relaxation, regardless of the season? It’s all about color. When you’re choosing the palette for your bath and body labels, you can’t go wrong with dark reds, deep purples and resplendent gold, which give off exactly the right vibe of opulence while also catching shoppers’ attention on the shelves.

Make Sure Your Product Labels Hold Up to Wear and Tear

Some product labels need to be more robust than others. Cosmetics are used over and over, jammed into pocketbooks and slipped into purses, while bath and body products risk being splashed by or even dropped into water. There’s no point in lovingly putting together a label design that features the perfect palette if the colors fade – or, even worse, if the sticker peels off altogether – after the item undergoes just a few uses.

With Lightning Labels, wear and tear isn’t something you need to worry about, as our high-quality custom labels and stickers are printed on waterproof labeling materials that will stand up to water and oils without the risk of peeling or smudging. But don’t just take our word for it – request samples of our offerings so you can test them out for yourself.

Spread the Love on Valentine’s Day With Custom Wine Bottle Labels

Wine, alongside candy and flowers, is one of the most common Valentine's presents out there.As Valentine’s Day Approaches,
Shoppers Scan Wine Bottle Labels for Inspiration

With the most romantic day of the year just a couple of days away, people are wracking their brains – and examining wine bottle labels on the shelves – to come up with the perfect Valentine’s Day gift ideas for their other halves.

Wine is synonymous with romance – especially pink varieties, such as rosé and White Zinfandel. As Wine Vibe explained, rosé is most commonly made by adding red grape skins to juice for just long enough that the liquid turns dusky pink. If the skins aren’t taken out in time, the pastel hue quickly turns into a passionate red.

Meanwhile, White Zin was created as the result of a happy accident: In 1972, Sutter Home Winery’s Bob Trinchero’s attempt to make Red Zinfandel was scuppered by the phenomenon of stuck fermentation, meaning the yeast in the juice died before consuming all the sugar. He put the mixture aside for a few weeks, and when he checked up on it, he found it had become a beautiful blush color – and was pretty tasty, too! With that, White Zin was born, and it continues to be one of Sutter Home Winery’s most popular products to this day.

Pink wines are great, but they’re not exactly a personal gift. In fact, it’s safe to say that wine, alongside candy and flowers, is one of the most common Valentine’s presents out there, which isn’t ideal when you’re trying to impress your sweetheart.

Bottle Labels Hold the Key

That being said, there is a way to give wine as a gift and still score highly in terms of personalization, and it involves bottle labels. Typically, the labels on bottles feature a design or logo, recommendations for how, when and with what to serve the wine, ingredients, country of origin, vintage year, etc. Boring, right? Not if you customize the labels.

Assuming you’ve been dating for more than a couple of months, you can use the space where the vintage year would usually be printed to fill in the year you and your beloved first met. For serving suggestions, consider something like “Best served in the company of each other.” Instead of country of origin, list your home country, state or town. Depending on how creative you are, you could come up with a unique logo that represents the two of you as a couple or go with a simple “Happy Valentine’s Day, [name]!” message.

Custom Bottle Labels Can Help Make Your Valentine’s Day A Success

Personalizing wine stickers could become a disaster if you take the DIY approach, so let Lightning Labels do the heavy lifting for you. We’ll apply our digital wine label printing expertise to your request and deliver high-quality custom wine labels in rich, vibrant colors. Worried about getting your labels before the big day? Don’t be – we offer 48- to 72-hour turnaround following digital printing press approval, so you can rest easy and celebrate Valentine’s Day in style.

Catch Consumers’ Attention with Custom Specialty Food Labels

Food LabelsLabels: A Key Product Marketing Component

When it comes to product marketing, it’s hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn’t attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista. Specialty coffee, coffee substitute and cocoa sales exceeded $2 billion and specialty bread and baked goods also proved popular, as they generated sales of approximately $1.75 billion over the same time period.

Not only will lackluster labeling cause shoppers to miss out on specialty treats simply because the packaging isn’t sufficiently eye-catching, but the companies behind these delicious offerings won’t be able to benefit from the profits that come from selling their wares.

Take Food Labels to the Next Level

In order to ensure that companies reap the maximum possible returns on investment – and that consumers enjoy all these firms’ specialty products - the food labels on these items need to be on point.

So, what does that mean, exactly? In short, labels should be:

  • Clear
  • Concise
  • Attention-grabbing (eye-catching colors, large font, etc.)
  • High-quality
  • Professional
  • Informative
  • Durable

Simply put, although catching a shopper’s eye is the first step – and an extremely important one at that – this is by no means the only ingredient in securing a successful sale. For instance, labels that look cheap or low-quality may be a turnoff for people browsing the aisles, as might packaging that fails to provide consumers with the important details they’re looking for. Conversely, labels that deluge shoppers with information could also cause them to walk away, so striking a balance between too much and too little is crucial in this regard.

How Can Custom Labels Help?

Lightning Labels’ custom labels will help specialty food companies hit the mark in terms of every characteristic outlined above. Lightning Labels prints high-quality, vibrant and professional-looking packaging that can withstand the chilly conditions of a fridge or freezer just as easily as the cool, dry environment of a pantry.