Grow your Brand with Customized Wine Bottle Labels

Custome Wine Bottle LabelsPersonalized Wine Labels Grow Vintners’ Brands

Just as vintners labor tirelessly over their latest batch of wine, so too should they spend the necessary amount of time developing their personalized wine labels. In the absence knowledge, people often look at wine labels as a means of learning about certain brands. A creative wine label that is not only expertly designed aesthetically but also conveys all the necessary and required information can be a great asset for any burgeoning brand to leverage.

When it comes to a high-end products such as wine, the brand name matters significantly. Unlike other products, particularly goods such as paper towels that are primarily for utilitarian purposes, wine attracts a certain breed of consumers. To them, wine is a part of their persona, and one study conducted by French Wines with Style even came to that direct conclusion.

“They say you can tell a lot about someone from their favorite tipple, and it seems that it is definitely the case when it comes to wine,” a spokesperson from the company told the Daily Mail. “From the study, it looks as though those with certain personality traits are drawn to certain styles of wine.”

This is why it is so important that vintners keep their brand positioning in mind. When people find brands they like and speak to them as individuals, they are likely to become repeat buyers in the future.

Custom Wine Labels are Where the Branding Starts

Of course, there are a number of important factors to consider when selecting a wine, but vintners should not underestimate the value of custom wine labels. People will look for they type of wine, where it is made, its age, what ingredients were involved in the making of each bottle and other crucial information. All of this data can be printed straight on the wine label.

The front of the label is where vintners get to promote their brand. Everything from the imagery and font used to the promotional ad copy written to sell the bottle to consumers needs to be designed with the target audience in mind.

Printing Labels for Wine Bottles

Because labels for wine bottles are so crucial for establishing a brand, vintners should work with experienced label printing companies to ensure they come up with high-quality labels that put their brands in the best light.

Raise Awareness for Your Charity with Personalized Stickers

Personalized Stickers

Personalized Stickers for Breast Cancer Awareness Month

Personalized stickers can be used by a wide variety of charities to help build awareness for their cause and may aid them in fundraising, getting people involved as volunteers and other such mission-critical tasks. When it comes to charitable foundations, garnering exposure is key to success and powers all of their other activities.

With Breast Cancer Awareness Month currently ongoing, charities should be actively considering the goals of their current initiatives and then considering what they can do to achieve these objectives. As The Guardian noted, many organizations actually do a poor job of setting goals for themselves, which results in them being unable to accomplish their objectives.

These goals do not have to be overly technical – they can be as simple as a single sentence, such as maximizing event attendance. They do, however, have to be clear and actionable. In the previous example, charities can then go about finding ways to raise awareness of events and deploying initiatives to get people to come and participate.

Utilizing Personalized Event Stickers to Accomplish Objectives

Personalized event stickers can be used by charities for a number of distinct purposes and because they are so versatile and inexpensive to use, nonprofit organizations should consider all the different potential uses.

For example, say charities want to sell products and donate the proceeds to breast cancer research and treatment. They can use product stickers to mark which items are a part of the promotion, which allows customers to pick the products that qualify if they want to contribute to the cause. Charities could also use specifically designed stickers for limited-run products that will only be sold during Breast Cancer Awareness Month.

Or, if charitable foundations want to promote an upcoming event, they could send personalized event stickers to people on their donation list via direct mail. This not only informs frequent donors of the upcoming event, but it also gives them a way to advertise the event to other people. For example, recipients could mount stickers on community event boards or place them on their equipment at work to raise even more awareness.

Custom Stickers: The Perfect Solution for Charities on a Budget

Perhaps the best thing about custom stickers in the context of nonprofit organizations is the fact that they are not expensive, yet they are incredibly powerful tools. Compared to other promotional mediums, such as radio or television ads, sending a few stickers to contributors on charities’ lists is not very expensive.

3 Tips for Maximizing First Impressions for Promotional Product Labels

Promotional Product LabelsPromotional Stickers Help Brands Get off on the Right Foot

People are often told not to judge books by their covers and should regard quality over everything else, but when it comes to promotional stickers and brand labels, that may not be the case. In lieu of any other information, labels and stickers are often product manufacturers’ best ways of garnering shoppers’ attention and making positive first impressions.

Food Navigator reported on a study conducted by researchers Simone Mueller and Gergely Szoinoki, who found that various label cues actually have a strong impact on how people evaluate goods. The report focused primarily on wine bottles, but product manufacturers from a variety of industries may be able to learn from the study.

Essentially, label style and design played a significant role in people’s assessment of products and brands, and were even more influential on purchase decisions than blind taste tests. This was particularly the case in young consumers with no experience with buying wine – they did not know what to look for in terms of where the beverage was made or other key facts, so labels were actually tremendously important in piquing their interests.

Because product stickers and labels are so important to establishing brand connections, here are three design tips to get companies started:

1. Custom Logo Stickers Must Keep the Target in Mind
Who are companies trying to reach with their custom logo stickers? Different label designs can radically shift the message brands are sending to prospective customers. Using different colors, imagery, fonts and other aspects can completely reposition a product in the mind of customers. Vibrant, loud colors and cartoon-inspired graphics may make an item appeal to children, whereas more subdued imagery with minimal design work can make the same product seems luxurious.

2. Custom Decals Need to Be Professional
By working with experienced printing companies in the production of custom decals, businesses can rest assured they are getting the best labels for their products. There are a lot of considerations that must be must be taken into account, ranging from budget to where the item will be stored.

3. Ensure Labels Meet Regulatory Standards
Although not really a design tip, it is crucial to ensure that companies consider any regulations when creating their labels. No one wants to fabricate the perfect label, only to find out they forgot to include room for an ingredient list.

Support Breast Cancer Awareness Month with Custom Stickers

Breast Cancer Custom StickersPromote Breast Cancer Awareness Month Activities with Custom Event Stickers

October is Breast Cancer Awareness Month, which means many businesses will participate in activities designed to bolster exposure for preventive measures and raise money for research for breast cancer. Custom event stickers can be used by companies for a variety of purposes, whether they are sold to customers to raise donations or printed for promotional purposes.

The Different Ways to Utilize Awareness Stickers

Awareness tickers can be placed around stores as decorations to remind customers of Breast Cancer Awareness Month products and services. For example, Forbes reported that Panera Bread offers customers its seasonal Pink Ribbon Bagel during October, which helps the brand raise $1.3 million annually for charities.

Stickers could be posted as decorations around the store to ensure people are aware of the product and know how the funds from the purchase are used. They could even be posted near the checkout so people waiting in line can rethink their order to get the special bagel.

Panera could also send stickers straight to customers as an additional measure to drive awareness. Customers could post these stickers around the workplace (with permission) or the house to ensure everyone knows about the Pink Ribbon Bagel.

Of course, Panera is not the only business that does special things to recognize Breast Cancer Awareness Month. However, all companies could use awareness stickers as a means to promote events and activities, whether they are holding some sort of specific event or are simply selling special merchandise and giving the proceeds to charities. It does not matter whether companies sell clothes, wine or anything else – stickers are great tools for bolstering awareness.

Printing Customized Stickers for Breast Cancer Awareness Month

Although October is already underway, it is not too late for brands to print customized stickers to help drive awareness for themed product offerings and events. This is particularly the case for events happening later in the month.

Digital printing companies such as Lightning Labels offer numerous services that can help brands print limited-run stickers quickly and effectively so they can still promote product offerings and events without breaking budgets. Although these stickers are produced promptly at value price points, they are also high-quality offerings that are sure to garner the attention of any customer that happens to see them.

Professional Labels Improve the Quality of Health and Beauty Products

Health and Beauty Product LabelsBeauty Product Labels Add a Layer of Class

Health and personal care products are all about image, so it only makes sense to craft sleek and sexy health and beauty product labels that further amplify the perceived value of such items. This is true of any health and beauty goods, whether they be soap, shampoo, lipstick or anything in between.

Health and beauty product manufacturers rely extensively on brand appeal to engage prospects. Depending on the target audience, brands could position their beauty products as being high-value for low cost, luxury products designed for specific customers or general personal care items. Regardless of who companies are trying to reach, establishing a brand that speaks directly to customers is paramount.

Establishing a brand takes place in multiple phases. It might start with seeing an advertisement on television, getting a free sample in a magazine or in any number of places. However, it all solidifies when customers get to the store and start browsing the health and beauty aisle. This is where the product label comes in – it helps to reaffirm people’s pre-conceived notions of the brand. Everything from the color used on the label to the claims made on the packaging can influence customer purchase decisions. A well-designed product label that communicates a company’s brand value to customers can be just what organizations need to tip the scales in their favor.

Health Product Labels are About More than Good Looks

There is no denying that the aesthetic appeal of health product labels is crucial to piquing the interest of prospective customers. However, it is also critical that these labels contain all the necessary information required by regulatory bodies. This may include ingredient lists, usage instructions, manufacturer contact information and other crucial tidbits.

Although all this content is often required by law, beauty product companies should want to include it simply because it allows customers to make better purchasing decisions. No brand wants customers to buy one of their offerings and have an allergic reaction because they were unaware of the ingredients contained in the bottle. Not only will angry customers be less likely to buy a product from another line of offerings, they may even give the company bad reviews.

Custom Labels are Effective Advertising Pieces for Any Product

Whether beauty product manufacturers are small-time organizations selling goods locally from their own homes or major corporations, custom labels are critical when it comes to personal care goods. They not only help convey brand values but also enable firms to communicate important information about the contents of products. If brands want to make the best first impression, they need to take a long, hard look at their custom labels and ask if they are doing an adequate job. If they are not, it may be time to get in touch with a printing company to get custom labels that will fit the bill.

Promotional Product Stickers Make Your Brand Top of Mind

Product StickersSticker Printing Gives Products that Extra Oomph

Although many brands use labels to mark their products, sticker printing can be equally effective. Whereas labels are generally used to help customers identify particular items, stickers are much more general in nature and have their own set of unique uses.

For example, stickers could easily be affixed to any number of goods to amplify certain messages. If customers are looking at various hot sauces in the super market, a custom sticker with the word “fire” could signify this specific variety the hottest one available. Avid Southwestern food lovers may feel disappointed when they accidentally purchase a mild version of their favorite salsa because the labels of the hot and mild versions are only marginally different.

Stickers could also be used to modify labels without having to reprint the packaging. For instance, if a manufacturer is trying to phase out a particular product, they could use stickers to notify customers this is the final run of that item. Again, this calls particular details to customers’ attention – in this example, the fact this may is the final run of that specific item.

Utilizing Stickers Alongside Brand Labels

Many companies stop after they have printed their brand labels, but stickers can be used to accentuate products or accomplish other goals to help products stand out.

For example, stickers are generally meant to be transferable or removable. This is perfect for products that have some sort of visual appeal – the label can be left in tact while the sticker is removed from the product.

Promotional Stickers can be Leveraged to Drive Sales

At the end of the day, a brand’s goal is to sell products, and promotional stickers can help achieve that end. Stickers are incredibly versatile and can be made in any number of shapes and sizes from a variety of different materials, which makes them perfect for a broad array of different projects and products.

Product manufacturers should work closely with digital printing companies on their projects to ensure they get the perfect stickers or labels that satisfies all of their needs. Stickers can be printed quickly and for a number of different occasions, which make them tremendously versatile.

Setting the Right First Impression for New to Market Items

New-Market-LabelsPaper Material is Just as Important as Custom Label Design

When brands sit down at the drawing board to create custom labels, they often tend to think about the design – imagery, iconography, text, promotional blurbs, ingredient lists and similar factors. However, paper material can also play a big role in helping companies engage potential customers, and it is not something that should merely be an after thought, particularly when bringing a new product to market.

One thing many brands often forget about is the reason why brick-and-mortar shopping remains so popular: It’s tactile in nature. People do not simply look at products on shelves like they do static images on the Internet – they pick products up in their hands, rotate them, feel their weight and interact with them in other ways.

As retail strategy firm .99 noted, the tangible qualities of many products are often key selling points. Label material often plays an important role in encouraging people to interact with products. Everyone has seen an item on a shelf that has a particularly striking label – maybe it looks like it is printed on ancient parchment paper or just has a slick, luxurious appearance. Although the effect may be small, it is also undeniable. When product manufacturers are trying to introduce a new item to the market, they need all the small things to go in their direction to make the optimal first impression. So, in that regard, label material is just as important as all of the other design factors.

Custom Labels that Match Function with Form

Although custom label materials can be key selling points from an aesthetic perspective, it is also pivotal manufacturers keep functional purposes in mind as well – a truly unique label with gold polyester or other unique features will not do brands any good if it keeps falling off.

It is common to see this with wine labels or other products stored in suboptimal conditions. Moisture caused by heat or humidity can tarnish product labels, causing them to wrinkle and fade or perhaps the adhesive to become ineffective, which may lead to them falling off. As product manufacturers design their goods, they must always remember form and function.

Printing New Product Labels

One way brands can avoid mistakes with new product labels is by simply working with a custom printing company. These firms generally have a lot of experience in helping brands deliver new products to market, and working with them to create an eye-catching labels that can withstand adverse storage conditions can result in huge benefits. If manufacturers want to make the best first impression, working with a custom label printing company may be the way to go.

Emphasize Natural Ingredients on Product Labels to Appeal to Health Conscious Consumers

Healthy Product LabelsHealthy Food Labels May Influence Purchase Decisions

Healthy food labels are driving a new wave of mindful food purchasing decisions. A recent study conducted by the International Food Information Council (IFIC) found that as many as 71% of customers cited “healthfulness” as a top factor that impacted their food and beverage decisions. While healthy food still ranked lower than price and taste, the margin has been shrinking, with the number of consumers prioritizing nutritional value growing 10 percent since 2012.

“While people’s attitudes about healthfulness in their food and beverage purchases and consumption alone don’t necessarily mean we are a healthier country today than we were a year or two ago, it could signal that we are moving in the right direction,” said Marianne Smith Edge, IFIC Foundation senior vice president for nutrition and food safety.

However, although consumers are looking to improve their diets and are becoming more health-conscious, many still have trouble reading product labels and deciding which foods and beverages are actually more healthy. Solstice Publications’ Food & Health with Timi Gustafson noted that many people still misread product labels and make poor decisions as a result.

For example, they may see a particular item is “fat-free” and misunderstand the claim to mean it is healthy. A fat-free item could still contain a lot of calories and sugar, which in fact make it not very nutritious. Sports drinks and vitamin waters are famous for this – they present themselves as being healthy beverage alternatives when in fact they contain a lot of sugar.

In that regard, food and beverage manufacturers looking to establish themselves as healthy lifestyle trend-setters still have a lot of work to do in educating people on how to eat or drink better. Product labels are often the perfect tools with which to start.

Natural Labels May Help Catch the Interest of Customers

First, look at the ingredients often featured on natural labels. Many companies like to claim ingredients used in their products are natural, sustainably grown or otherwise cultivated in a way that does not jeopardize the integrity of the components used in the food or beverage.

However, there are numerous ways for customers to get confused, the Environmental Group reported. For example, meat that features a “natural” claim is different than another meat product that says it is “organic,” which many people may not understand at face value.

Although customers can look these claims up and do their own research to find out what they mean, brands may want to consider taking education into their own hands and improving the transparency of their labels.

Product Labels are a Brand’s First Contact with Prospect

At the end of the day, product labels are often the first connection many brands are able to make with customers. By not only designing an attractive label, but also being transparent and educational with label claims, companies may be better positioned to win sales.

Wicked Designs for Halloween Themed Wine Labels

Halloween Wine LabelsWine Bottle Labels for the Adults that Want to Celebrate Halloween

Should vintners consider updating their wine bottle labels to celebrate Halloween? At first glance, it seems like a strange move. Halloween is often characterized as a holiday for children who want to dress up as monsters or famous characters and go trick or treating. It is often viewed as the one time a year when kids can get into mischief and have some fun after dark.

However, the perception of Halloween has changed over recent years, particularly for Millennials, who feel Halloween is a holiday much like any other that should be celebrated by young and old alike. Denise Delahorne, an associate at creative agency DDB Worldwide, told Forbes that adults are getting more into the spirit each and every year, which has turned Halloween into an $8 billion a year industry.

According to DDB, two in three adults feel Halloween is not just for kids, while some 13 percent of Americans ages 18-44 say Halloween is their favorite holiday. Many employers encourage their workers to wear costumes for the event, while adult venues such as bars often have costume nights around Halloween as well.

“There are several reasons [for its adult popularity],” says Delahorne. “There’s no stress to it. You don’t have to travel or deal with relatives. There’s not the holiday pressure to find a date if you are single. You can wear whatever you want and not be judged.”

Halloween Bottle Labels: Perfect for Parties

With more adults celebrating Halloween, manufacturers of goods targeted at older audiences – such as wine and spirits – should consider re-branding their products for the holiday. Halloween bottle labels are perfect for home parties or for bars and restaurants that want to celebrate the ghastly holiday.

Halloween wine labels can are perfect for setting the tone effectively. They could feature Halloween colors, spooky imagery and may even use gothic fonts to seal the deal. If hosts really want to go all out, they could also consider making their own custom Halloween wine labels that feature the names of their guests.

Custom Labels for All Events

Whether vintners are celebrating Halloween or any other holiday, it is crucial they work with the right printing company to produce their custom labels. This will help them craft a high-quality label that will not slip or wrinkle, which can ruin the appeal of their products.

Spooktacular Ideas for Updating your Custom Halloween Candy Labels and Stickers

Halloween-Candy-Labels-and-StickersHalloween Labels Help Brand Reach Candy Buyers

Now is the time for candy manufacturers to start planning their Halloween labels! With the end of September quickly approaching, there is still plenty of time to come up with a spooky, festive product label for your various sugary treats.

Halloween is to confectioners what Christmas is to retailers. Although Valentines Day and other holidays are particularly popular times to give out chocolates and candies, few can match Halloween.

According to the National Retail Federation, more than 113 million people will hand out candy this year, with the average person spending $23 on such goods. One report from the National Confectioners Associations suggested that 72% of all candy spending tends to go toward chocolate. The major chocolate staples, such as Reese’s and M&Ms, are likely at the top of most peoples’ lists, but there is still room in the shopping cart for any candy manufacturer.

What Makes for a Good Halloween-Inspired Candy Sticker?

Product labels and candy stickers are critical to catching customers’s attention as they walk down candy aisles. Because all the other candy manufacturers are pulling out the stops for Halloween, confectioners need to bring their A-game and design labels that will help consumers identify their products amid shelves crammed with other options.

So, what makes for a good Halloween candy sticker? One look at what other confectioners are doing would suggest utilizing orange and black color schemes, along with imagery associated with Halloween, such as ghosts, bats and pumpkins.

For example, Cool and Collected noted that M&M’s features its brand characters wearing costumes on labels and packages. This adds a bit of festive cheer and may be just what confectioners need to give their labels and stickers a holiday boost. Additionally, it may even add a “collectible” feel to these products – people may want to see what all the different characters are wearing for Halloween.

Bakery labels can Follow Suit

Bakery labels should take note of what candy makers are doing with their stickers. Although baked goods are not quite as popular as candy, bakeries can still benefit from Halloween spirit by designing spooky labels. An orange and black color theme combined with iconic Halloween imagery lets customers know these are the perfect baked goods for their parties or whatever other events they may be holding.