3 Tips for Maximizing First Impressions for Promotional Product Labels

Promotional Product LabelsPromotional Stickers Help Brands Get off on the Right Foot

People are often told not to judge books by their covers and should regard quality over everything else, but when it comes to promotional stickers and brand labels, that may not be the case. In lieu of any other information, labels and stickers are often product manufacturers’ best ways of garnering shoppers’ attention and making positive first impressions.

Food Navigator reported on a study conducted by researchers Simone Mueller and Gergely Szoinoki, who found that various label cues actually have a strong impact on how people evaluate goods. The report focused primarily on wine bottles, but product manufacturers from a variety of industries may be able to learn from the study.

Essentially, label style and design played a significant role in people’s assessment of products and brands, and were even more influential on purchase decisions than blind taste tests. This was particularly the case in young consumers with no experience with buying wine – they did not know what to look for in terms of where the beverage was made or other key facts, so labels were actually tremendously important in piquing their interests.

Because product stickers and labels are so important to establishing brand connections, here are three design tips to get companies started:

1. Custom Logo Stickers Must Keep the Target in Mind
Who are companies trying to reach with their custom logo stickers? Different label designs can radically shift the message brands are sending to prospective customers. Using different colors, imagery, fonts and other aspects can completely reposition a product in the mind of customers. Vibrant, loud colors and cartoon-inspired graphics may make an item appeal to children, whereas more subdued imagery with minimal design work can make the same product seems luxurious.

2. Custom Decals Need to Be Professional
By working with experienced printing companies in the production of custom decals, businesses can rest assured they are getting the best labels for their products. There are a lot of considerations that must be must be taken into account, ranging from budget to where the item will be stored.

3. Ensure Labels Meet Regulatory Standards
Although not really a design tip, it is crucial to ensure that companies consider any regulations when creating their labels. No one wants to fabricate the perfect label, only to find out they forgot to include room for an ingredient list.

Support Breast Cancer Awareness Month with Custom Stickers

Breast Cancer Custom StickersPromote Breast Cancer Awareness Month Activities with Custom Event Stickers

October is Breast Cancer Awareness Month, which means many businesses will participate in activities designed to bolster exposure for preventive measures and raise money for research for breast cancer. Custom event stickers can be used by companies for a variety of purposes, whether they are sold to customers to raise donations or printed for promotional purposes.

The Different Ways to Utilize Awareness Stickers

Awareness tickers can be placed around stores as decorations to remind customers of Breast Cancer Awareness Month products and services. For example, Forbes reported that Panera Bread offers customers its seasonal Pink Ribbon Bagel during October, which helps the brand raise $1.3 million annually for charities.

Stickers could be posted as decorations around the store to ensure people are aware of the product and know how the funds from the purchase are used. They could even be posted near the checkout so people waiting in line can rethink their order to get the special bagel.

Panera could also send stickers straight to customers as an additional measure to drive awareness. Customers could post these stickers around the workplace (with permission) or the house to ensure everyone knows about the Pink Ribbon Bagel.

Of course, Panera is not the only business that does special things to recognize Breast Cancer Awareness Month. However, all companies could use awareness stickers as a means to promote events and activities, whether they are holding some sort of specific event or are simply selling special merchandise and giving the proceeds to charities. It does not matter whether companies sell clothes, wine or anything else – stickers are great tools for bolstering awareness.

Printing Customized Stickers for Breast Cancer Awareness Month

Although October is already underway, it is not too late for brands to print customized stickers to help drive awareness for themed product offerings and events. This is particularly the case for events happening later in the month.

Digital printing companies such as Lightning Labels offer numerous services that can help brands print limited-run stickers quickly and effectively so they can still promote product offerings and events without breaking budgets. Although these stickers are produced promptly at value price points, they are also high-quality offerings that are sure to garner the attention of any customer that happens to see them.

Professional Labels Improve the Quality of Health and Beauty Products

Health and Beauty Product LabelsBeauty Product Labels Add a Layer of Class

Health and personal care products are all about image, so it only makes sense to craft sleek and sexy health and beauty product labels that further amplify the perceived value of such items. This is true of any health and beauty goods, whether they be soap, shampoo, lipstick or anything in between.

Health and beauty product manufacturers rely extensively on brand appeal to engage prospects. Depending on the target audience, brands could position their beauty products as being high-value for low cost, luxury products designed for specific customers or general personal care items. Regardless of who companies are trying to reach, establishing a brand that speaks directly to customers is paramount.

Establishing a brand takes place in multiple phases. It might start with seeing an advertisement on television, getting a free sample in a magazine or in any number of places. However, it all solidifies when customers get to the store and start browsing the health and beauty aisle. This is where the product label comes in – it helps to reaffirm people’s pre-conceived notions of the brand. Everything from the color used on the label to the claims made on the packaging can influence customer purchase decisions. A well-designed product label that communicates a company’s brand value to customers can be just what organizations need to tip the scales in their favor.

Health Product Labels are About More than Good Looks

There is no denying that the aesthetic appeal of health product labels is crucial to piquing the interest of prospective customers. However, it is also critical that these labels contain all the necessary information required by regulatory bodies. This may include ingredient lists, usage instructions, manufacturer contact information and other crucial tidbits.

Although all this content is often required by law, beauty product companies should want to include it simply because it allows customers to make better purchasing decisions. No brand wants customers to buy one of their offerings and have an allergic reaction because they were unaware of the ingredients contained in the bottle. Not only will angry customers be less likely to buy a product from another line of offerings, they may even give the company bad reviews.

Custom Labels are Effective Advertising Pieces for Any Product

Whether beauty product manufacturers are small-time organizations selling goods locally from their own homes or major corporations, custom labels are critical when it comes to personal care goods. They not only help convey brand values but also enable firms to communicate important information about the contents of products. If brands want to make the best first impression, they need to take a long, hard look at their custom labels and ask if they are doing an adequate job. If they are not, it may be time to get in touch with a printing company to get custom labels that will fit the bill.

Promotional Product Stickers Make Your Brand Top of Mind

Product StickersSticker Printing Gives Products that Extra Oomph

Although many brands use labels to mark their products, sticker printing can be equally effective. Whereas labels are generally used to help customers identify particular items, stickers are much more general in nature and have their own set of unique uses.

For example, stickers could easily be affixed to any number of goods to amplify certain messages. If customers are looking at various hot sauces in the super market, a custom sticker with the word “fire” could signify this specific variety the hottest one available. Avid Southwestern food lovers may feel disappointed when they accidentally purchase a mild version of their favorite salsa because the labels of the hot and mild versions are only marginally different.

Stickers could also be used to modify labels without having to reprint the packaging. For instance, if a manufacturer is trying to phase out a particular product, they could use stickers to notify customers this is the final run of that item. Again, this calls particular details to customers’ attention – in this example, the fact this may is the final run of that specific item.

Utilizing Stickers Alongside Brand Labels

Many companies stop after they have printed their brand labels, but stickers can be used to accentuate products or accomplish other goals to help products stand out.

For example, stickers are generally meant to be transferable or removable. This is perfect for products that have some sort of visual appeal – the label can be left in tact while the sticker is removed from the product.

Promotional Stickers can be Leveraged to Drive Sales

At the end of the day, a brand’s goal is to sell products, and promotional stickers can help achieve that end. Stickers are incredibly versatile and can be made in any number of shapes and sizes from a variety of different materials, which makes them perfect for a broad array of different projects and products.

Product manufacturers should work closely with digital printing companies on their projects to ensure they get the perfect stickers or labels that satisfies all of their needs. Stickers can be printed quickly and for a number of different occasions, which make them tremendously versatile.

Setting the Right First Impression for New to Market Items

New-Market-LabelsPaper Material is Just as Important as Custom Label Design

When brands sit down at the drawing board to create custom labels, they often tend to think about the design – imagery, iconography, text, promotional blurbs, ingredient lists and similar factors. However, paper material can also play a big role in helping companies engage potential customers, and it is not something that should merely be an after thought, particularly when bringing a new product to market.

One thing many brands often forget about is the reason why brick-and-mortar shopping remains so popular: It’s tactile in nature. People do not simply look at products on shelves like they do static images on the Internet – they pick products up in their hands, rotate them, feel their weight and interact with them in other ways.

As retail strategy firm .99 noted, the tangible qualities of many products are often key selling points. Label material often plays an important role in encouraging people to interact with products. Everyone has seen an item on a shelf that has a particularly striking label – maybe it looks like it is printed on ancient parchment paper or just has a slick, luxurious appearance. Although the effect may be small, it is also undeniable. When product manufacturers are trying to introduce a new item to the market, they need all the small things to go in their direction to make the optimal first impression. So, in that regard, label material is just as important as all of the other design factors.

Custom Labels that Match Function with Form

Although custom label materials can be key selling points from an aesthetic perspective, it is also pivotal manufacturers keep functional purposes in mind as well – a truly unique label with gold polyester or other unique features will not do brands any good if it keeps falling off.

It is common to see this with wine labels or other products stored in suboptimal conditions. Moisture caused by heat or humidity can tarnish product labels, causing them to wrinkle and fade or perhaps the adhesive to become ineffective, which may lead to them falling off. As product manufacturers design their goods, they must always remember form and function.

Printing New Product Labels

One way brands can avoid mistakes with new product labels is by simply working with a custom printing company. These firms generally have a lot of experience in helping brands deliver new products to market, and working with them to create an eye-catching labels that can withstand adverse storage conditions can result in huge benefits. If manufacturers want to make the best first impression, working with a custom label printing company may be the way to go.

Emphasize Natural Ingredients on Product Labels to Appeal to Health Conscious Consumers

Healthy Product LabelsHealthy Food Labels May Influence Purchase Decisions

Healthy food labels are driving a new wave of mindful food purchasing decisions. A recent study conducted by the International Food Information Council (IFIC) found that as many as 71% of customers cited “healthfulness” as a top factor that impacted their food and beverage decisions. While healthy food still ranked lower than price and taste, the margin has been shrinking, with the number of consumers prioritizing nutritional value growing 10 percent since 2012.

“While people’s attitudes about healthfulness in their food and beverage purchases and consumption alone don’t necessarily mean we are a healthier country today than we were a year or two ago, it could signal that we are moving in the right direction,” said Marianne Smith Edge, IFIC Foundation senior vice president for nutrition and food safety.

However, although consumers are looking to improve their diets and are becoming more health-conscious, many still have trouble reading product labels and deciding which foods and beverages are actually more healthy. Solstice Publications’ Food & Health with Timi Gustafson noted that many people still misread product labels and make poor decisions as a result.

For example, they may see a particular item is “fat-free” and misunderstand the claim to mean it is healthy. A fat-free item could still contain a lot of calories and sugar, which in fact make it not very nutritious. Sports drinks and vitamin waters are famous for this – they present themselves as being healthy beverage alternatives when in fact they contain a lot of sugar.

In that regard, food and beverage manufacturers looking to establish themselves as healthy lifestyle trend-setters still have a lot of work to do in educating people on how to eat or drink better. Product labels are often the perfect tools with which to start.

Natural Labels May Help Catch the Interest of Customers

First, look at the ingredients often featured on natural labels. Many companies like to claim ingredients used in their products are natural, sustainably grown or otherwise cultivated in a way that does not jeopardize the integrity of the components used in the food or beverage.

However, there are numerous ways for customers to get confused, the Environmental Group reported. For example, meat that features a “natural” claim is different than another meat product that says it is “organic,” which many people may not understand at face value.

Although customers can look these claims up and do their own research to find out what they mean, brands may want to consider taking education into their own hands and improving the transparency of their labels.

Product Labels are a Brand’s First Contact with Prospect

At the end of the day, product labels are often the first connection many brands are able to make with customers. By not only designing an attractive label, but also being transparent and educational with label claims, companies may be better positioned to win sales.

Wicked Designs for Halloween Themed Wine Labels

Halloween Wine LabelsWine Bottle Labels for the Adults that Want to Celebrate Halloween

Should vintners consider updating their wine bottle labels to celebrate Halloween? At first glance, it seems like a strange move. Halloween is often characterized as a holiday for children who want to dress up as monsters or famous characters and go trick or treating. It is often viewed as the one time a year when kids can get into mischief and have some fun after dark.

However, the perception of Halloween has changed over recent years, particularly for Millennials, who feel Halloween is a holiday much like any other that should be celebrated by young and old alike. Denise Delahorne, an associate at creative agency DDB Worldwide, told Forbes that adults are getting more into the spirit each and every year, which has turned Halloween into an $8 billion a year industry.

According to DDB, two in three adults feel Halloween is not just for kids, while some 13 percent of Americans ages 18-44 say Halloween is their favorite holiday. Many employers encourage their workers to wear costumes for the event, while adult venues such as bars often have costume nights around Halloween as well.

“There are several reasons [for its adult popularity],” says Delahorne. “There’s no stress to it. You don’t have to travel or deal with relatives. There’s not the holiday pressure to find a date if you are single. You can wear whatever you want and not be judged.”

Halloween Bottle Labels: Perfect for Parties

With more adults celebrating Halloween, manufacturers of goods targeted at older audiences – such as wine and spirits – should consider re-branding their products for the holiday. Halloween bottle labels are perfect for home parties or for bars and restaurants that want to celebrate the ghastly holiday.

Halloween wine labels can are perfect for setting the tone effectively. They could feature Halloween colors, spooky imagery and may even use gothic fonts to seal the deal. If hosts really want to go all out, they could also consider making their own custom Halloween wine labels that feature the names of their guests.

Custom Labels for All Events

Whether vintners are celebrating Halloween or any other holiday, it is crucial they work with the right printing company to produce their custom labels. This will help them craft a high-quality label that will not slip or wrinkle, which can ruin the appeal of their products.

Spooktacular Ideas for Updating your Custom Halloween Candy Labels and Stickers

Halloween-Candy-Labels-and-StickersHalloween Labels Help Brand Reach Candy Buyers

Now is the time for candy manufacturers to start planning their Halloween labels! With the end of September quickly approaching, there is still plenty of time to come up with a spooky, festive product label for your various sugary treats.

Halloween is to confectioners what Christmas is to retailers. Although Valentines Day and other holidays are particularly popular times to give out chocolates and candies, few can match Halloween.

According to the National Retail Federation, more than 113 million people will hand out candy this year, with the average person spending $23 on such goods. One report from the National Confectioners Associations suggested that 72% of all candy spending tends to go toward chocolate. The major chocolate staples, such as Reese’s and M&Ms, are likely at the top of most peoples’ lists, but there is still room in the shopping cart for any candy manufacturer.

What Makes for a Good Halloween-Inspired Candy Sticker?

Product labels and candy stickers are critical to catching customers’s attention as they walk down candy aisles. Because all the other candy manufacturers are pulling out the stops for Halloween, confectioners need to bring their A-game and design labels that will help consumers identify their products amid shelves crammed with other options.

So, what makes for a good Halloween candy sticker? One look at what other confectioners are doing would suggest utilizing orange and black color schemes, along with imagery associated with Halloween, such as ghosts, bats and pumpkins.

For example, Cool and Collected noted that M&M’s features its brand characters wearing costumes on labels and packages. This adds a bit of festive cheer and may be just what confectioners need to give their labels and stickers a holiday boost. Additionally, it may even add a “collectible” feel to these products – people may want to see what all the different characters are wearing for Halloween.

Bakery labels can Follow Suit

Bakery labels should take note of what candy makers are doing with their stickers. Although baked goods are not quite as popular as candy, bakeries can still benefit from Halloween spirit by designing spooky labels. An orange and black color theme combined with iconic Halloween imagery lets customers know these are the perfect baked goods for their parties or whatever other events they may be holding.

Show School Spirit With a Window Sticker

Window StickersWindow Stickers Let Students and Parents Show off School Spirit

School is now in session, meaning students such as kindergartners and college seniors are hitting the books. With everyone just returning to school, that likely means school spirit is at its highest, and window stickers may be the perfect solution to help people celebrate.

Window stickers can be affixed to car or dorm windows and allow people to show their school pride, whether they are supporting a sports team, an extracurricular club or simply the institution itself. These stickers can be sold at school stores or fundraising events, and can be a great way to get some extra funding for clubs and teams.

Modern sticker technology has evolved to the point where they can be placed on windows with a special adhesive that allows people to remove them as they please without leaving any residue. This is perfect for students who want to change team logos as new seasons start or if they transfer schools or graduate. It allows them to show their school pride, without fear of damaging their property.

Car Decals Offer Another Way to Promote School Spirit

If window stickers are not what students want, car decals may fit the bill. Car decals can be sold to students much like team or university logos and also typically feature adhesives that can do not leave any residue behind when removed.

Of course, the most famous car decal is the one seen on parents’ cars, boasting about how their kids are enrolled in honors programs or attend a specific high-profile school. These decals can be sold in between semesters when grades are given out or could even be given to honors students as a promotional piece designed to increase exposure for the educational institution.

School Window Stickers and Car Decals for Any Situation

Whether sports teams want school window stickers to hype the upcoming season or universities want car decals for parking permits, there are several ways in which they can be used. The start of the school year is the perfect time to start planning these initiatives for the rest of the year, so institution leaders should start thinking about their window sticker and car decal projects now.

Starting a Memorable Brand, One Label at a Time

Brand LabelsMaking Optimal First Impressions with Printed Labels

It is easy to forget about printed labels when delivering a new product to the market. Companies may spend thousands, or even millions, of dollars on comprehensive research and design, advertising campaigns, engineers and other costs just to come up with an innovative new product. It is easy to think that customers should already be familiar with a brand before the product even hits shelves.

Yet, the product label is often the first impression brands get to make on consumers. If people are casually shopping in stores and come across an item they have never heard of, it is up to the label to seize their attention and make them look twice. A recent info-graphic released by The Paper Worker, noted just how quickly first impressions are formed – it often takes no more than seven seconds. That puts the onus on the product manufacturer to come up with a label that will speak to potential buyers.

Custom Labels Represent the Brand

As The Paper Worker noted, every customer-facing element of a company represents the brand. Sales associates in a store, website designs, product packaging – these often comprise the first line of contact people have with a company product. As such, it is crucial that packaging represents a brand’s promise to deliver a quality product and experience.

Although the “do not judge a book by its cover” mentality has been ingrained into the heads of many customers, the fact of the matter is that people do so instinctively and subconsciously. Effective product packaging helps customers pick one item out of many. Additionally, it can help them identify different variants more quickly – even though Coca-Cola and root beer are both brown beverages, it is not difficult to quickly identify a Coke from a root beer at the grocery store because of the way they are packaged and labeled.

At the end of the day, effective labeling is not only about standing out among the competition, but also making the burden of picking and choosing products for customers that much easier. Getting customers to take notice initially is crucial because once they look at a product, then brands can rely on their claims and other promotional copy to do the rest of the work.

Sticker Printing to Augment Labels

If companies are looking for more ways to stand out in the crowd, sticker printing can also be a significant boon. Stickers can be used to augment labels, adding additional information that may help inform customers before making a purchase. For example, a sticker could be used to add an extra note that was not covered on the label or simply to send an additional message to customers.

Because product packaging is often the first thing customers see, it is crucial that companies spend an adequate amount of time in this area, or else they may find their labels are not aligned with the quality of their products.